Our strategy for Treating Customers Fairly is:

• To offer our customers security and opportunities for growth.
• To drive new standards and behaviours in the management of ‘closed book’ / ‘run-off’ businesses.
• To deliver the behaviour which a properly informed and prudent customer is reasonably entitled to expect of us; and to deal with all our customers honestly, openly, competently and with integrity.
• To have an informed understanding of our customers’ needs.
• To be committed to helping our customers get the most out of their relationship with us.